Advice for the present, preserved over time. The new immersive campaign of the National Museum of Risorgimento Italian.
There are moments, as we wander distractedly under the arcades of Via Po, when the city ceases to be a mere backdrop. Between the reflection of a screen and the hurried pace toward an appointment, a question suddenly appears, stark and powerful, capable of stopping time: “What is history for?”
Until the 28 July, the Museum expands beyond its physical boundaries to share the urban space, transforming the stretch between Rossini Street and Castello Square In an intimate and accessible journey, designed to create the emotional connection we often lose amidst the hustle and bustle of everyday life. An immersive urban experience, designed to engage with passersby in a contemporary, dynamic, and empathetic way.
This isn't just an advertising campaign, but a journey available only there, and only for a limited time. An invitation to anyone brave enough or curious enough to join in.
Unexpected Encounters: History Becomes Your Personal Soundtrack
The experience isn't just read, it's listened to. By scanning the QR codes placed at the beginning and end of the porticoed tour, the city dissolves to reveal an immersive 8D soundscape, thanks to a special Spotify playlist created for the occasion, bridging 19th-century Turin and your everyday life. A completely free experience and accessible to everyone.
Join the conversation
This campaign isn't a monologue, but the beginning of a collective story. And in this narrative, your voice is crucial. A life teacher, a source of daily inspiration, a space for contemplation and immersion: what purpose does story serve for you?
We invite you to stroll under the porticoes, put on your headphones, and be amazed. Explore our channels, discover insights related to the campaign, and share your vision with us.
Your story is starting now.
